Musings at 40,000 feet…

A80CBC07-052A-4CC9-91D2-84D41D78F9EA.jpegAs I write, am on flight back home to India after 100 day on/off tour of APAC countries….Singapore, Dubai and Melbourne before I take off for Kathmandu in few days. As always my lens to view, observe, reflect and comment on a what I see during my travels is culture. Only this time, it’s the culture of posturing, positioning and pitching. Whether I visited mega diversified conglomerates, worked with technology giants, partnered with small home run businesses or just spent time with local families, what struck me most is the way they are branding themselves, most of all these cities.

Singapore is all about the core values and intangibles assets of its people. Brand Singapore hits you the moment, the wheels of your aircraft hit the tarmac. It has fought their its way out of non-entity status and smallness into becoming a thriving, glittering economy, a shining case study for several global economies. Singaporeans have deeply engrained the value of honouring multiracialism, with fanatical focus on continuing learning and reskilling. Sojourners to this island-nation are now stayers. Every Singaporean is it’s brand ambassador.

Dubai on the other hand believes that brands are about people working together towards a shared purpose. It’s putting its people at the center of its vision and making a assertive statement that they have embarked on a journey to achieve ‘happiness’ for all who reach its shores. In fact, UAE has not only appointed Minster for AI but for happiness and well-being as well. Happiness per them is the ultimate metric of success. If a country’s brand can create that illusion to begin with and then make it into a reality, it’s pull will be like that of a siren drawing both trade and tourism to its shores. What a brand story.

Then there is Melbourne who has what it calls ‘Melbourne moments’. It’s the way they transform ordinary everyday activities into unpredictable and unexpected enjoyment which inspires its residents and visitors to experience them repeatedly, be it the fire spouting pillars on the yarra river promenade, pop up luxury brand retail stores or quintessential reconstructed spaces as empty parking lot, derelict garage or laneways which beckons the passerby just by their sheer promise of unconventional experiences. It’s not for nothing that Melbourne has got rated as the ‘most liveable city in the world’ for years!

If at times, you do think if spending time and money on building a brand is worth the effort, considering it’s such a intangible, well then it’s good to remember that not only these cities but mega brands such as Pepsi, Samsung, Amazon, McDonald, IPL and heaps more pour in millions of dollars into advertisements, sponsorships, events, billboards to keep their brand alive and kicking and right where it belongs…At the top. Let’s trust their reasoning.

Coming closer home, to personal branding, based on my travel observations, I am mulling over these and given that many of you ask me so much about it, thought it pertinent to share:

  1. It doesn’t matter where you come from, What matters is where you’re going. Start now.
  2. Being small does not mean being insignificant. Play the odds.
  3. Purpose fuels passion. Find yours. Fan it furiously. Make it your USP.
  4. To be remembered takes doing. Create your experience moments.
  5. To be a leader, you need fans and followers. Do good, take the stage, let the spotlight shine and say your piece. Applause will follow!

Transition, transform, transcend! Happy travels…

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My Journey, from Slides to Stories

Story.jpg

If you, like me, worked for many years in global MNC’s and large corporation’s words like pitch, deck, power point slides would be part of your language and muscle memory. Your core professional DNA really! The moment I would hear of an operating review, customer meeting, project update, I would grab my laptop and feverishly begin to search through templates and formats, in fact, I even had them archived as per the person we were going to make presentation to….CEO likes blue colour font and prefers pie chart over bar, CFO wants to see excel and benchmark data, Customer want comparison with best practices…you get the drift. It was all canned and highly personalized. Or so I believed….

And then I discovered the power and potential of being “untethered” – walking into rooms full of people, standing on stage, talking in townhall, pitching to leadership without the slides. A year ago, this would have petrified me but then Life took a turn…

Today, my blood pressure no longer rises, I don’t sleep fitfully, and people around me don’t feel the pressure as I no longer spend endless hours making the deck and then beautifying the slides and then fretting over notes under each of them so I remember the data, insight and punch lines!

I now tell stories of my life’s experiences, my own anecdotes, tales of things I’ve done, paint a picture of things that have happened to me, share my own learning and talk of lesson I’ve learnt, a narrative from the heart that leave no piece out – hard facts or emotions.

And it works like magic! No one was as stunned with the impact it has on audience than I was! Not only did I unshackle myself from unnecessary gadgetry, unburden myself from anxiety of building content but ended up adding meaningful colour and context to my conversations.

Today I am my own “Google”, my life experiences are my “Wikipedia” and I am the “Story”!