Law of the land rules…but enjoy heady rush of Gambling with Gamification.
As we head deeper into the feverish fervors of IPL 7, the story “Wanna bet on IPL and yet be safe” in Economic Times got me thinking. Cricket – which is at dizzyingly heights of adoration already is leaning heaving on the power of social media to break through new frontiers and take its fans far beyond “man or woman has ever gone before!” There are Twitter handles and Facebook pages, blog posts by many cricketers and very soon they will on Google Hangout pretty much like the recent Election debate by political parties. Traditional social media campaigns can help drive spikes in activity and traffic on social pages, but to create a sustained engagement, different approaches are needed. One such approach is Gamification which is what IPL is attempting to do….let’s watch that space for more….
Read More: EKAAKSHARA- April-June 2014 Edition_1